CDM Smith
Senior Interactive Designer, 2019 - Present
Interactive Designer, 2016 - 2019
Served as a consultant to departments across the organization, offering guidance on the most effective layout strategies for their sites and ensuring they serve as valuable resources for employees. When out-of-box solutions fell short, I created custom components tailored to specific needs.
As a core team member managing the cdmsmith.com website, I was entrusted with making critical design decisions and implementing improvements to enhance user experience for both website visitors and our content creators. In addition to designing and coding custom components for special marketing campaigns when standard components were insufficient forthe desired page design.
Collaborated closely with the operations team to optimize automations and refine end-to-enduser journeys. This extended to designing and coding email templates within our marketing platform and creating internal automations to improve our teams efficiency.
Notable Achievements
Gupta Media
Senior Designer, 2015 - 2016
Graphic Designer, 2013 - 2015
Crafted captivating solutions for a diverse clientele within the music industry, such asHollywood Records, Universal Music Group, and Sony Music Entertainment. Spearheaded thedevelopment of brands and assets across an array of mediums, including social media content,animated banner ads, HTML email campaigns, pre-rolls, video production, website design, andprint materials.Led the execution of large-scale campaigns, from concept to delivery. Frequently pitched ideasto clients, art directed fellow designers, organized production schedules, ensured alignmentwith client objectives, and collaborated with media analysts to strategize target markets andleveraging social platforms to maximize engagement and impact.
RIT SportsZone
Art Director & Producer, 2012 - 2013
Led a team of designers to create advertisements and promotional materials for sportingevents broadcasted by SportsZone. Teamed up with video production, photographers, and on-camera anchors to execute campaigns and coordinated game appearances.Produced live events assisting the on-camera anchors with interviewing players.
Fisher-Price
Graphic Production Intern, 2012 - 2013
Developed comprehensive instruction manuals for both new product launches and re-released items, ensuring clarity and ease of understanding for end-users. Created illustrationsfor products that posed challenges for traditional 3D modeling or photography techniques.Innovated new layout designs aimed at reducing paper costs while maintaining optimalusability and visual appeal.
