A webinar program created by our experts for our clients where they can earn PDH credit
In 2018, CDM Smith revamped our webinar strategy with the introduction of our FYI in 45 series, a live event, and FYI On-Demand, our on-demand service offering access to all past webinars. The objective was to increase client registrations, attendance, and ultimately drive sales engagement.
Client
CDM Smith
Role
Sole Designer Live Event Producer
Year
2018-2020
Awards
SMPS Boston 2019: - Brand Awareness - Best Design - Best in Show
Objective
CDM Smith has been hosting client webinars since 2014. However, we recognized the need to expand our webinar program to highlight the expertise within our company and attract decision-makers for potential opportunities. Our primary objectives were:
Increase registrations by 50% (from a 4-year average of 75 registrants/event)
Increase very good/excellent reviews to 85%+ (from a 4-year average of 78%)
Maintain our A/A+ speaker evaluation rate of 95%+ (from a 4-year average)
Drive sales growth by engaging $1B in client pipeline on average (across the year’s webinars); play a key role in at least one project win through a webinar session.
Presentation
The branding of the webinar program carried throughout the presentations. Sticking to the color scheme helped keep the visuals simple to really focus on the concepts the experts were speaking to.
Webinar Recap
After the webinar live event, the page was created on cdmsmith.com for people to watch after the event and later, converted to our landing pages for the On-Demand program.
Program Results
Through the years of 2018 and 2019, our registration growth increased 80%, 30% more than our goal. We increased our evaluations scores to 92% very/good excellent rating, and most importantly, clients with $4B in pipeline attended. Out of that pipeline, 5 contracts totaling ~$300k came directly from the webinar program.
