Trinnex

I was really drawn to the combination of dots and lines. The team was into the nod to data points, matrix-esque direction. But none of the combinations were making sense to me. As i was trying to thing of some meaning behind it, it dawned on me. Binary code! The atomic representation of all things digital. With the circles representing 0s and the lines representing 1s, i quickly googled the sequence for the letter T and finally got my pattern. The final design utilizes this sequence from left to right, up to down.

The goal for the brand was for it to look very different from CDM Smith. Embracing the matrix inspiration, I wanted to keep the theme dark and the primary color palette simple mainly using teal and purple with hints of other colors in the illustrations. Because Trinnex is offers various software as a service (SaaS), I wanted the secondary colors to represent and emphasize the different products being offered.

The challenge for the website was we only had 6 months to name, brand, strategize, and stand up a website. So everything had to start in parallel, quickly making decisions and changing directions. The process became a lot smoother when important decisions were made (obviously). But was still in constant flux until the very end. It required the team to be in constant communication and flexible as changes and the scope expanded every day. This was my first project like this, especially to this scale, and boy did I learn a lot.

See the live site!